Organique is a web design project I designed for a client via 99designs. The primary goals of the project is to create a landing & product page for the e-commerce store that clearly illustrate the products in order to make them accessible to purchase, and to keep the design simple while generating an earthy feel.
To keep it clean and simple, I utilized white space to give the content enough room to breathe, which makes it more pleasing to the eye and inviting to read. The earthy feel is communicated through the use of colors, green and brown. I also thought the circular font "Sphere Sans" make the design feel friendly and in a way "earthy". I decided to match the circular theme by using curves on the photos' edges to extend the earthy/friendly theme.
As per the business side, the landing page involves a big hero image of the product to draw the customer's eye, making them more likely to click "Shop Now" to further shop in the store. Each sections are grouped based on categories and layout most users are already familiar with, which makes it more accessible for everyone to navigate.