For ESTI's career fair, I was tasked to create a trifold brochure to represent the company. One of the challenges I had in the project is organizing the content in the way that feels inviting to read – considering a younger demographic of target readers. Originally, the content was dense and packed with unnecessary details. I decided to cut the initial dense details down to the most important points.
As a result, it is much easier for the reader to grasp the content without getting bogged down with information. As it is a brochure for ESTI, I made sure brand consistency by using colors, type, and elements that are used consistently on the website. This consistency is important as it creates brand awareness for ESTI that will then translate into increased social engagements.